“It represents a feeling that’s out there in the zeitgeist,” says Leatrice Eiseman, executive director of the Pantone Color Institute. If so, perhaps the world is calmer and happier than we thought; or perhaps in troubled times we crave the reassurance of a colour that is warm, natural and solid.
Image: Copyright to Pantone Colour Institute
An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.
Vibrant, yet mellow Pantone Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of pastel desert Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, this colour embodies our desire for playful expression.
Copyright to Pantone Colour Institute
Representing the fusion of modern life, Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
“It represents a feeling that’s out there in the zeitgeist,” says Leatrice Eiseman, executive director of the Pantone Color Institute. If so, perhaps the world is calmer and happier than we thought; or perhaps in troubled times we crave the reassurance of a colour that is warm, natural and solid.
Pantone Living Coral, copyright The Guardian
To suggest that our entire culture can be thinking of the same colour at the same time may seem ludicrous, but Pantone does its research. “We start the year before. We travel all over the world and we talk to people,” says Eiseman. “We look at art exhibits and films and of course fashion. We see a direction ...”
Anna Melnykova, "Palace of Labor (palats praci), architector I. Pretro, 1916", shot with analog Canon camera, 35 mm Fuji film in March 2022.
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