Redefining art as cultural product, the two front men of Unit London, Jonny Burt and Joe Kennedy appear driven by a desire to see aesthetics as a consumable item, and to give their technologically tapped in audience the opportunity to experience everything as is happens in real-time. Carried by the social energy of instagram and twitter, art delivered by Unit London appears as appealing as music television, in which a constant feed of coloured images, muted messages, artists lead actions, and advertising styled sound-bites, have created an inclusive brand that has successfully taken them from a small space in West London, to a centrally located gallery.
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