The Coronation Emblem Pays Tribute to King Charles' III Love of The Natural World

Wednesday, April 26, 2023
The Coronation Emblem Pays Tribute to King Charles' III Love of The Natural World

The emblem pays tribute to The King’s love of the natural world, unifying the flora of the four nations of the United Kingdom; the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland. Together, the flowers create the shape of St Edward’s Crown, with which His Majesty The King will be crowned during the Coronation Service at Westminster Abbey on Saturday, 6th May. The emblem has been designed using the red, white and blue of the union flag.

The emblem pays tribute to The King’s love of the natural world, unifying the flora of the four nations of the United Kingdom; the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland. Together, the flowers create the shape of St Edward’s Crown, with which His Majesty The King will be crowned during the Coronation Service at Westminster Abbey on Saturday, 6th May. The emblem has been designed using the red, white and blue of the union flag. 

The emblem will feature throughout the historic celebrations in May, including the Coronation Service at Westminster Abbey and the Coronation Concert at Windsor Castle, as well as national events, street parties and community gatherings. The emblem will also be used for all official merchandise commemorating the Coronation of The King and The Queen Consort, and across digital and social media.

The official emblem of the Coronation of His Majesty The King and Her Majesty The Queen Consort has been unveiled by Buckingham Palace. Created by the internationally revered designer Sir Jony Ive KBE and his creative collective, LoveFrom, the emblem symbolises and celebrates the historic beginning of the new Reign.

Speaking about the design of the Coronation emblem, Sir Jony Ive said:

“It is such an honour to be able to contribute to this remarkable national occasion, and our team is so very proud of this work. The design was inspired by King Charles’ love of the planet, nature, and his deep concern for the natural world.

“The emblem speaks to the happy optimism of spring and celebrates the beginning of this new Carolean era for the United Kingdom. The gentle modesty of these natural forms combine to define an emblem that acknowledges both the joyful and profound importance of this occasion.”

Sir Jony Ive KBE is a British designer. Formerly the Chief Design Officer at Apple, he holds more than 14,000 patents worldwide, uniquely spanning user interface and hardware design. Sir Jony was appointed a Royal Designer for Industry in 2003 and an honorary fellow of the Royal Academy of Engineering in 2006. He was awarded the RSA’s Benjamin Franklin Medal in 2004 and the Professor Stephen Hawking Fellowship by the Cambridge Union Society in 2018. He holds honorary doctorates from Oxford and Cambridge Universities, and the Royal College of Art, where he currently serves as chancellor. 

LoveFrom is a creative collective of designers, architects, musicians, filmmakers, writers, engineers and artists. The collective was founded by Sir Jony in 2019 and has studios in London and San Francisco. Sir Jony and the LoveFrom team designed the Seal of the Terra Carta, an initiative established by the then Prince of Wales which recognises private sector companies that are leading the way in creating sustainable markets. 

Stephanie Cime

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